I just got back from watching the movie Money ball this evening with my wife and I couldn’t help but think about how some of the concepts from the movie also apply to SEO. For those that haven’t seen the movie or read the best selling book its based on, it’s a story about the way in which the Oakland A’s general manager Billy Bean used a different statistical model to evaluate players that helped bring about a massive winning streak for one of the most underfunded teams in the professional baseball league.
Essentially the new statistical method that was employed by Billy Bean went against the grain of common best practices at the time by challenging the traditional criteria by which baseball players were evaluated.
One of my favorite parts of the movie was a metaphor at the end that involved a blatant comparison between Billy Bean, and another baseball player who managed to hit a home run but lacked the confidence in himself to realize what he had accomplished.
So in the spirit of metaphor and the movie Money ball I write this blog post about how most traditional statistical strategies for building a winning SEO program have it all WRONG! Read More…